This is the start
of a transformation.


I help women all around the world, wherever they are in their journey, work towards greater personal and professional fulfillment. Upgrade your health, relationships, work-life balance, and sense of purpose.


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About Me


I am Paula Facci, an ICF-certified Growth Coach (PCC) specializing in Positive Psychology and Acceptance & Commitment Therapy (ACT). Coaching has been an essential part of my life, even beyond my career. And this is the reason why I believe that finding the right coach can lead to a life-changing transformation.

Coaching certainly has transformed my life. Today, I am a successful coach, a wife, a mother, and a South African expat residing in Brazil, my husband’s country. I owe my overall happiness to the formative experiences that I have had, as well as to the amazing coaches who helped me through them. I didn’t always feel so happy and fulfilled.

Having grown up during the reign of apartheid in South Africa, my background has been one of those formative experiences. At the age of 13, upon Nelson Mandela’s release from prison in 1991, I came to the difficult realization that I had been brainwashed and indoctrinated by our government, living oblivious to the oppression around me due to media censorship. The realization that my own people were responsible for such atrocities turned my world upside-down. However painful, this experience was a vital part of my journey. It helped instill in me core values about equality, justice, and ethics. Defining core values is now one of my top priorities with my own coaching clients. When you live in alignment with your core values, it truly leads to a more meaningful and fulfilling life.

Another pivotal period for me was in finding the right career path. I began my career in marketing for large corporations, including Danone and Nestle. Eight years in, I was successful, but I didn’t feel fulfilled. I felt stuck. Working with my own coach was completely transformative. I discovered talents I didn’t know I possessed, and I finally began to understand what I was looking for in a career. I knew I wanted a more meaningful role, one that involved helping others. It led me to train to become a coach myself, and it was the best decision I ever made. I am grateful to have had real-life perspective into the challenges of navigating a career change, making tangible career goals, and redefining success. I can relate to so many of the issues my clients face because I’ve been there myself.

In my personal life, I have also experienced the effects of a mood disorder, called cyclothymia, that was misdiagnosed and mistreated as depression for 21 years. Working with a couple of incredible coaches over the years who practiced Positive Psychology as well as Acceptance & Commitment Therapy, in tandem with the proper medication, I finally came to a place of acceptance, healing, and fulfillment. I openly share this experience because I strongly believe it’s time to put the stigma behind mental health issues to rest and because I want to give my clients hope. Mental health issues are not a life sentence. I now lead a very satisfying and happy life in spite of my mood disorder. I no longer consider it a handicap, but a strength of mine. My experience has provided me with the insight into some of the struggles my clients face with mood disorders, anxiety, or depression, and it has made me deeply empathic.

I contribute my greatest healing and success to many years of self-discovery and personal growth work, which was sparked when I first discovered coaching. The critical factor in my healing process was getting to know myself deeply and accepting myself for exactly who I am. It was and remains an ongoing process till this day, but it is truly rewarding. During my studies and coaching journey, I acquired new skills in Self-Awareness and Mindfulness, through Positive Psychology and ACT, to help me navigate challenges and intentionally steer my life. All this self-work has allowed me to become a better person, mother, wife and coach. The kind of person that I truly want to be.

I believe in coaching because I have seen a transformation in myself and in my clients. We all have an innate ability to grow, learn, and make positive changes. That path to personal and professional growth is much smoother and more enjoyable with a great coach at your side.

My Coaching Philosophy


I believe in real, lasting change. I’ve seen so many clients undergo a true metamorphosis over the course of our work together. They start their journey feeling stuck, dissatisfied, unclear, lost, anxious, depressed—and they grow individually to have greater clarity, joy, and meaning in their lives. It’s one of the reasons I am so passionate about coaching. It is so rewarding to be just a small spark in igniting that change. (My clients are the real heroes!)


I am deeply invested in my clients’ success, which is why I believe in a personalized approach to coaching. I don’t believe in cookie-cutter online coaching courses or one-size-fits-all coaching methods because they don’t work for everyone—and even when they are helpful, the benefits are often short-lived. I believe in scientifically-proven methods, specifically Acceptance & Commitment Therapy (ACT) and Positive Psychology Coaching. I specialize in these two coaching methods for a reason: because they always deliver lasting, life-changing results.

I offer all my coaching sessions and courses virtually. I believe in giving all women the opportunity to access the benefits of coaching, even those with restrictive or chaotic schedules. They can skip the commute and childcare costs and attend their sessions in the comfort of their own homes. It also gives them the advantage of choosing a coach based on the right fit rather than location. Beginning coaching should alleviate stress, not aggravate it. I believe in making coaching as convenient and accessible as possible.

Choosing a coach is one of the most important and personal decisions you can make. In order for your coaching experience to be truly transformative, you need someone who is the right fit. If my coaching philosophies have resonated with you, I would love to [set up an introductory session] for you to get an even better feel for my style and ask me some questions.




My Coaching Credentials


  • ICF Professional Certified Coach – PCC (International Coach Federation) – Membership nr. Member ID #009014895I – ICF Los Angeles Chapter

  • Certified Positive Psychology Coach® – School of Coaching Mastery (USA)

  • Acceptance and Commitment Therapy (ACT) Practitioner - psychwire.com (Australia)

  • Strengths Profiler Accredited Coach – Strengths Profiler (United Kingdom)

  • Positive Psychology Coach – Positive Acorn (USA)

  • Meaning and Valued Living® Course – Positive Psychology Program (Europe)

  • Appointed by the ICF as one of 45 executive coaches worldwide for UNICEF (pro-bono)

  • Diploma in Professional Coaching & Certified Consciousness Coach® – Creative Consciousness International (RSA)

  • Certified in the Inspiring Leadership Specialization: Appreciative Inquiry, Emotional Intelligence, Women in Leadership & Coaching for Sustainable Change – Case Western Reserve University (USA)

  • Certified in Coaching Well-being – Positive Acorn (USA)

  • Certified in The Science of Happiness – Berkley (USA)

  • Certified in A Life of Happiness & Fulfilment – Indian School of Business

  • Certified in Positive Psychology – University of North Carolina at Chapel Hill (USA)

  • B. Com Marketing Management – University of Johannesburg (RSA)